The world of fragrance, in all its infinite variety, is an essential part of our lives. Its many perspectives – cultural, economic, social and emotional, as well as agricultural, industrial and technological – are explored in this book, showing just how much fragrance is an element that links us together. To perpetuate this field, the International Fragrance Association (IFRA) plays a role in the safety and sustainability of fragranced products. We Love Fragrances brings together numerous testimonials and gives voice to all players in the value chain, from growers, suppliers of natural and synthetic raw materials, creators and producers to researchers, engineers and chemists… A book to discover and rediscover fragrance in all its different facets and understand its present and future challenges.